Project Overview
At HouseCraft Collective, I led a full digital brand refresh—redesigning the logo, revitalizing the color palette, and building a content strategy that truly connects with today’s homeowners and design lovers. I manage every part of their social media presence, turning renovation projects into relatable, inspiring stories that engage audiences and build trust. This approach creates a consistent, memorable brand across all platforms, establishing HouseCraft as the leading choice for home transformations in Greater Vancouver.
Designed and launched a modern logo, a fresh color palette, and a style guide to unify all digital and marketing materials.
Created a detailed content calendar featuring before-and-after transformations, expert advice, and real client stories tailored for multiple platforms.
Produced interactive posts, stories, and visual infographics that sparked conversations and fostered community around the brand.
Set up clear success metrics and refined campaigns continuously using real-time data to maximize impact and return on investment.
Expanded Portfolio
If my work has you interested, let’s talk and see what kind of magic we can create together. One message could be all it takes.
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