SEF Canada | Marketing Specialist (2023–Present)

Current Experience

SEF Canada | Marketing Specialist (2023–Present)

Digital Marketing

SEF Canada

Description

For over two years, I’ve been responsible for SEF Canada’s digital marketing and brand presence—from day-to-day social posting to larger multi-channel campaigns. I manage our social media across YouTube, LinkedIn, Instagram, Facebook, and X, create all kinds of content (graphics, newsletters, videos), and coordinate email and website updates so we connect meaningfully with our community. My role also includes direct client work: I design website graphics for SEF and external nonprofit clients, ensuring their brands look polished and impactful online.

Result

Grew our social media followers by 30%+ with a steady mix of creative video, infographics, and tailored campaigns for each platform.
Increased email open rates by 27% by testing everything from subject lines to content layout, and by carefully segmenting our newsletter audiences.
Produced, shot, and edited dozens of short videos, stories, and promotional pieces—lifting Instagram and YouTube engagement rates by more than 50%.
Designed and updated website banners, event pages, and client graphics that helped boost site visits and made external partners look their best.
Built clear analytics dashboards in Google Data Studio, giving our busy team quick insights to plan future campaigns effectively.

Skills Demonstrated

Social media content creation, scheduling, and community building across all major platforms
Video production—from shooting to editing and publishing for social/web
Website asset design and client-facing visual branding (for SEF and nonprofit partners)
Email marketing strategy—A/B testing, segmentation, and campaign execution
Data collection, analysis, and building visual reports to drive next steps
Project management, teamwork, and multi-channel creative communication

Highlights

Developed and posted a wide variety of content—photos, short videos, updates, and visuals—across all core channels, adapting messages for what works on each platform.
Handled the full video content workflow: scripting, filming, editing (using mobile and desktop tools), and publishing for web and mobile.
Led visual branding for SEF and client websites, creating banners, landing pages, event graphics, and visual assets using Figma and Canva.
Managed scheduling and reporting for all digital platforms; worked closely with our team in Slack and Trello to brainstorm campaigns and improve workflow.
Ran targeted email campaigns, built audience segments, and used A/B testing in Mailchimp to boost engagement.