Hey, hi.

That's me on the right.

That's me on the top.

Welcome to my digital living room—kick off your shoes, snag a meme, and settle in. I’m Shraddha: marketing specialist, design enthusiast, and unapologetic advocate for analytics-meets-imagination in every pitch (and yes, Shyloh the dog might crash our creative session). Around here, words carry the team—pulling their weight to make messaging simpler, brighter, and actually fun. I’m all in for mission-driven work, transparency, and a dash of levity, because business shouldn’t be boring. If you’re after purpose with a side of play, let’s chat!

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What I Really Do

Digital Campaign Alchemist

Made SEF Canada’s web traffic jump 40% by blending Google Ads, unique content, and SEO wizardry. Campaigns are my playground; turning “meh” into measurable wins is basically my hobby.

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  • Content Maestro: Rolling out calendars for web, socials, and inboxes—your message lands everywhere, on time, every time.
  • Design & Visual Ninja: From Photoshop to Canva to Figma and Illustrator, I stop thumbs in their tracks.
  • Platform Polyglot: Tabs open for Google Analytics 4, Meta Ads Manager, WordPress, Zoho, SharePoint… ask me about my tab count (it’s impressive and slightly alarming).

I write posts and emails that start conversations—memes included, but always with a strategy behind the punchline.

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Experiments are my jam—if it can be tested, tweaked, and tracked, I’m on it.

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Canadian Anti-Spam Legislation? Already on it. My emails find real people, not their spam folders.

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Digital Campaign Alchemist

Made SEF Canada’s web traffic jump 40% by blending Google Ads, unique content, and SEO wizardry. Campaigns are my playground; turning “meh” into measurable wins is basically my hobby.

Swiss Army Marketer

  • Content Maestro: Rolling out calendars for web, socials, and inboxes—your message lands everywhere, on time, every time.
  • Design & Visual Ninja: From Photoshop to Canva to Figma and Illustrator, I stop thumbs in their tracks.
  • Platform Polyglot: Tabs open for Google Analytics 4, Meta Ads Manager, WordPress, Zoho, SharePoint… ask me about my tab count (it’s impressive and slightly alarming).

Social & Email Storyteller

I write posts and emails that start conversations—memes included, but always with a strategy behind the punchline.

A/B Tester & Optimization Addict

Experiments are my jam—if it can be tested, tweaked, and tracked, I’m on it.

photo_2025-08-12_14-10-27

Compliance Nerd (But Cool)

Canadian Anti-Spam Legislation? Already on it. My emails find real people, not their spam folders.

Skill Set Table

Content Strategy

TOOLS/PLATFORMS
WordPress, Zoho, HubSpot, Campaign Calendars

Magic I Work

Campaign launches, audience growth, killer content calendars

Digital Marketing

TOOLS/PLATFORMS
Google Ads, Facebook/LinkedIn Ads, GA4, SEMrush, A/B Testing, SEO, CAN-SPAM compliance

Magic I Work

Boosting traffic, managing paid/organic ads, optimizing till the numbers sing

Analytics & Data

TOOLS/PLATFORMS
Google Analytics 4, Search Console, Meta Business Suite, Reporting Dashboards

Magic I Work

Turning dashboards into “ah-ha!” moments

Design & Visuals

TOOLS/PLATFORMS
Photoshop, Canva, Illustrator, Figma, WordPress

Magic I Work

Brand assets, web/email/social graphics, motion bits

Critical Thinking

TOOLS/PLATFORMS
Campaign Analysis, Audience Segmentation, Strategy Optimization

Magic I Work

Only the best ideas make it out the door

fundamentals/the-browser/standardizationCreated with Sketch.

Compliance

TOOLS/PLATFORMS
Canadian Anti-Spam Legislation, Email Marketing Best Practices

Magic I Work

Inboxes, not spam, and brand reputation intact

Project & People

TOOLS/PLATFORMS
SharePoint, Microsoft Office, Trello, Team Onboarding, Mentoring

Magic I Work

Herding ideas (and people) to launch day, loving every organized minute

Social Media

TOOLS/PLATFORMS
Instagram, TikTok, X, YouTube (organic & paid)

Magic I Work

Building authentic communities, not vanity stats

Testimonials

Kind Words & Real Wins

In my line of work, I’ve had the privilege of dealing with numerous professionals, but Shraddha is someone I will always remember with affection. She consistently gave her all to the team and played a significant role in ensuring that we completed our assignments and obligations on time. She was an expert at managing time and has a gift for keeping everyone on target and concentrated during pressure-filled deadline situations. We miss her smile at work! I wholeheartedly recommend her to any organisation looking for new talent since she would be a valuable complement to any team.

Annette Dmello

Quality I Training I Content I Copywriting

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Ms. Shraddha Singh is best at whatever she does. She is well organized, diligent, and a fast learner. All these attributes were critical when trying to handling quality for a super fast growing customer service team, which involves reaching out to a lot of people. Being a fast learner helped her understand the market, product, process fit and quickly choose the right methods for driving an enhanced customer experience support. She also diligently ensures that her KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure she will achieve great things in her career. Ms. Shraddha Singh is best at whatever she does. She is well organized, diligent, and a fast learner. All these attributes were critical when trying to handling quality for a super fast growing customer service team, which involves reaching out to a lot of people. Being a fast learner helped her understand the market, product, process fit and quickly choose the right methods for driving an enhanced customer experience support. She also diligently ensures that her KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure she will achieve great things in her career.

Chandrasekar Swaminathan

Head of Call Center at Truemeds India

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As Shradda’s Small Business Management Professor and Capstone Advisor, I was consistently impressed by her exceptional marketing skills, particularly in the digital realm. She excels at analyzing market trends, crafting compelling online strategies, and engaging audiences with creative content. Beyond her professional strengths, Shradda’s warm and welcoming personality makes her a pleasure to work with, fostering collaboration and a positive team dynamic. Any organization would be fortunate to have such a talented and genuine individual on board.

Clay Crocker

Educator & Entrepreneur focused on Emerging Industries

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I highly recommend Shraddha Singh for her exceptional skills and contributions in the field of marketing and business operations. I have had the pleasure of working closely with Shraddha , and throughout our professional interactions, she has consistently impressed me with her dedication, expertise, and commitment to excellence. Shraddha consistently demonstrates a deep understanding of marketing strategies. Her technical proficiency, attention to detail, and problem-solving abilities are truly commendable. She possesses an impressive ability to analyze complex situations and devise innovative solutions that drive positive results.

Prateek Garg

MBA, CGMA

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I wholeheartedly endorse Shraddha, a standout student specializing in marketing, who excelled in my class. She possesses an impressive grasp of marketing principles and their practical application, consistently delivering top-notch work. With an innate talent for communication, Shraddha actively engaged in class discussions, offering insightful perspectives. Her captivating presentations showcased strong communication skills, while her collaborative nature fostered an enriching learning environment. Shraddha’s proactive approach shines through in her exceptional organizational skills, enabling her to meet deadlines and produce outstanding results. Her analytical prowess and critical thinking abilities allowed her to draw actionable conclusions from complex data. Moreover, Shraddha’s enthusiasm for marketing is contagious. She actively seeks opportunities for growth, attending conferences and networking events to stay at the forefront of industry trends. Her dedication and drive make her a valuable asset to any organization. Her expertise, passion, and commitment to excellence will undoubtedly contribute to their future employer’s success. Wishing you best in your future endeavors!

Vaishali Sethi

Marketing and Business Instructor & Researcher

Linkedin-in

As CEO of SEF Canada, I first met Shraddha during a university presentation—and she immediately stood out for her creativity and sharp marketing instincts. That day, I knew she’d make an incredible addition to our team, so I reached out and offered her the Marketing Specialist role. Since joining us, Shraddha has brought fresh energy and big ideas to every campaign, made our brand voice brighter, and turned data into real results (and not just on paper!). She’s never afraid to experiment, ask the right questions, or rally the team when things get busy. Beyond all her technical know-how with analytics, campaigns, and content, Shraddha brings enthusiasm, kindness, and genuine care for our mission every single day. Working with her feels less like work and more like building something meaningful—and fun—together.

Suzette McFaul

CEO of SEF Canada.

Vancouver-based,
Working beyond borders

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Copyright 2025 Shraddha Singh. This is all there is. Were you expecting more? It's okay, me too.